Brand Application Specialist

Your role

The role will cover the following areas and requires strong expertise in brand application, as well as a solid understanding of the design process to confidently engage with stakeholders and develop clear guidance for others:

Brand Implementation & Guardianship

• Create, apply and maintain brand guidelines across a wide range of physical assets including merchandising, clothing, signage, office branding.
• Create, apply and maintain brand guidance across digital assets with a key focus on developing templates for Microsoft applications, Adobe Creative Suite and digital platforms such as Canva.
• Act as a brand guardian, ensuring consistency and quality across all visual communications.
• Be responsible for identifying areas of brand growth and independently managing projects throughout their lifecycle keeping stakeholders and the Global Brand Manager updated.

Merchandising and clothing

• Design and develop promotional items and guidance that truly harness our brand, research innovative methods of brand application, sample testing, create mockups and prototypes whilst capturing in print and application guidelines.
• Collaborate with other internal teams to define, test and guide the brand application in different materials as needed by the users.
• Work in yearly projects to evolve exciting and creative new promotional items that elevate our brand profile through clothing sports kits, events kits and other merchandise products.

Office branding

• Identify branding opportunities and develop a branding strategy that elevates our office spaces through developing and understanding messaging across our brand.
• Create production-ready artwork and guidance for office branding for around 300 offices globally including defining messaging, testing production materials and creating guidelines for applications.
• Work on specific projects to create technical recommendations for branding applications such as wayfinding, murals, glass manifestations, etc.

Print guidance

• Use the knowledge of our brand in print to help evolve detailed print guidance that captures the vibrancy of our brand consistently.
• Engage with suppliers to keep up to date with techniques, materials and processes to continually support our physical brand.

Cross-functional Collaboration

• Work closely with Creative Design, our internal design team, marketing, Real Estate and other teams to deliver cohesive brand experiences.

Process Improvement

• Nurture awareness and knowledge in the Brand Team educating on the complexities of print application where required and identifying improvement opportunities on our processes.
• Collaborate with other parts of the business, giving necessary training and mentorship on print production where required.